Pioneers in any field are the light that guides civilization, and people follow them unequivocally. Those who find inspiration within their idols feel that special calling growing inside themselves - and that is how a new generation of pioneers is born.
Here we present to you a case study about the branding of Izmir, the Frontier City of Turkey.
American Horror Story marks Ryan Murphy's return to television after his successful run with Nip/Tuck. This unusual horror show with psychosexual undertones certainly required a novel approach to design an arresting key art campaign. After a meticulous research period to narrow down a direction, we put together a series of different branding solutions.
From start to finish, this project is perhaps one of the most interesting case studies in the conception of a marketing campaign. The man in a rubber suit preying on the pregnant woman is the first of several pieces of art building a unique campaign for a series launch and inspiring strong curiosity in the television audience.
Turkey... a magical country that is always in our hearts and minds, and an inspiration in everything we do.
For the past five years, we have made every effort to build Turkey's brand identity via our global Turkish Tourism campaign. This platform gave us the opportunity to display the country's values for the world to see with a rich campaign across various media.
Even though we have been in the motion picture advertising industry for twelve years,We got very excited when we learned we were one of four agencies assigned to work on this project.
We strived to avoid designing a cliche poster for this timless epic set in a distant planet, and decided to go the iconic route - a close-up of Jake's Na'vi hand. In the movie, the magical sprites only appeared when their surroundings were safe and filled with positive energy.
This key art we designed for James Cameron's blockbuster is also special to us since home entertainment generally has a wider consumer reach.